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We translate chaos into clarity, align creative and studio, and build teams that deliver stories intact.

Reframe Collective: Welcome

OUR PHILOSOPHY

Story is the Operating System.

Don’t let the process kill the idea. From high-pressure global sets to world-class pipelines, we align the creative team, the partners who back it, and the audience who will champion it.

We do this through targeted training, pressure-tested workshops, on-set consulting, and launch-ready campaigns.

For producers, studios, and filmmakers who need projects to survive the journey from idea to delivery.

Fix the Friction - We Shift Your Project

Real world. Real stakes. Studio, streamer, or indie.

From 'Studio Speak' → 'Artist Action'

We teach translation skills for effective communication and execution.

From 'Great Script' → 'Seen & Shared'

We ensure your story actually reaches its audience.

From Chaos → Command

We teach informed decision making and follow-through.

From Walk-offs → Retention

We train leaders to build storm-proof crews.

Reframe Collective: About

WHAT WE DO

CONSULTING & TRAINING

Your project is stalled between vision and completion. We find the block, fortify leadership for the long haul, and translate creative intent into steps that actually move. Less friction. More traction.

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Story-Driven Leadership & Team Culture 

Great stories break when teams do. We train people to lead, communicate clearly, and collaborate under pressure. 

We work on: 

• Creative leadership for producers/HODs (vision vs action) 

• Effective communication with the studio/streamer 

• Cross-border flow (navigating cultural and language differences)

Delivered via talks, workshops, and on-call leadership support.

Merging Creative Vision & Commercial Expectations

Creatives speak vision. Studios speak requirements. We translate both ways.

We work on: 

• Development that addresses the note behind the note (and gets your project a greenlight).  

• Concept/positioning: identifying the project's North Star, and how to stick to it 

Delivered via strategy sessions, workshops and consulting.

WHAT

Get the Deck

WHO

THE TEAM

Kirstin Winkler | The Global Strategist

Producer · Cross-Cultural Lead · Storyteller.

Kirstin Winkler is an award-winning international producer with 20+ years across the globe, spanning Hollywood studio tentpoles, indie features, and premium series. Her credits include 2012, 10,000 B.C., and Anonymous, alongside acclaimed indies Shirley Adams and The Book of Love. She began her U.S. career at One Race Productions with Vin Diesel, then spent 11 years at Roland Emmerich’s Centropolis Entertainment, rising to Executive Vice President and executive producing Stonewall.

More recently, she produced the Milli Vanilli biopic Girl You Know It’s True and the feature film Old White Man, EP-ed the indie drama Die Like a Man, and served as Executive Producer on the Netflix's second season of Crooks. She has also advised and consulted for companies including Will Smith’s Westbrook Entertainment, and is known for steering cross-border teams while translating creative intent into packaging, financing, and distribution strategy, without losing the soul of the story.

What she brings: The rare leader who translates creative intent into studio-speak without losing the soul. Collaboration that delivers, cuts that honor the story.

Iris Lamarr | The Architect

Leadership · High-Performance Culture · Marketing

Iris Lamarr is a creative strategist, producer/production manager, sponsorship manager and global training lead, known for delivering under pressure across film, VFX, and capability development. She has designed and run ScreenSkills-backed programmes across the UK/EU, raised EU arts and startup funding for large multinational creative projects, and led training and leadership development at Wētā FX - building systems, coaching leaders, and strengthening delivery consistency across teams.

Across 15 years, she held lecturing and Dean roles across the UK and Europe, including at Regent’s University London, American Intercontinental University London, and the University of Vienna. Her screen credits span major studio tentpoles and independent features, including all three Avatar films, Predator: Badlands, X-Men 3, 10,000 B.C. and Home By Christmas. She was contracted to work on the studio marketing campaign for Battle: Los Angeles, Anonymous and The Amazing Spider-Man for Sony Pictures. She is also a trusted speaker and workshop lead, delivering practical sessions, panels and masterclasses for industry platforms including VR Days and Sheffield Doc Fest.

What she brings: She builds teams that don't break, connects stories to its audiences and sponsors who'll champion them.

How We Work (PDF)

Our collaborators and clients have included Wētā FX, Columbia Tristar Pictures, 20th Century Fox, Warner Bros., Westbrook Studios, SPi Portugal, Telepool, Centropolis Entertainment, Film London, the New Zealand Film Commission, the EU Initiative for Digital Innovation in Culture and Creativity, ScreenSkills UK, and Wētā Workshop.