Your Story, Seen.
Market Ready: The Audience and Packaging Lab
Don’t let the process kill the idea. This Lab translates chaos into clarity - so your project can move, package, and travel.
About Market Ready
This four-day, in-person intensive with Iris Lamarr and Kirstin Winkler is delivered on site in Wellington, NZ across two weekends, with mentor feedback and 1:1s in the week between. Built for producers, writers and directors who want to strengthen audience strategy, packaging, and international readiness.
WE’LL COVER
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Audience mapping + engagement strategy
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Sponsorship / product placement with creative integrity
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International packaging + distribution readiness, including DIY/self-distribution and new pathways
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Festival positioning + market-facing presentation polish
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Positioning NZ projects for international financing (co-production pathways, packaging for financiers/sales, market strategy + materials)
YOU'LL LEAVE WITH:
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A market-ready strategy (audience, marketing, sponsorship, distribution + packaging approach)
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A pitch-ready final presentation of your project's market + distribution strategy
DATES + FORMAT
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Sat/Sun 11-12 April 2026: core frameworks + team work
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Mon-Fri 13-17 April 2026: 1:1s + mentor access + guided refinement
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Sat/Sun 18-19 April 2026: advanced positioning + final presentations
LOCATION
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Massey University - Screen Hub
WHO CAN PARTICIPATE
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Max 30 participants / 10 teams
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Apply solo or as a group (max 3: writer/director/producer)
ELIGIBILITY
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At least one team member must be based in the Wellington region
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Must have one active project in development
FREE OF COST
This programme is generously supported by Screen Wellington / WellingtonNZ and
FREE to attend for participants.
Supported by
APPLY TO MARKET READY
Tell us who you are, what you’re making, and where your project is at.
Applications close on 23 March 2026, 7 pm NZT. We will notify applicants on the outcome of their application by 27 March 2026 12 noon NZT.